Cry of the Loon …(dumb and DUMBER)

In order to do research for this blog, I occasionally have to plug my nose and tune into Ed Schultz’s local radio show on 790 AM and his national show on 890 AM out of Lisbon. Most people in North Dakota are unaware that you can get his national show on the radio. Ed will try to tell you that the Clear Channel people don’t want to over market him. This excuse is as usual when it comes to Ed, not true.

The evidence is found when comparing the two shows. On his local show, he is kool-aid drinking stupid, but on the national show he is KOOL-AID DRINKING STUPID. When talking to North Dakotan Democrats, he is quite different in tone. Remember most people locally are “North Dakota nice”. Arrogance, bragging, and ego usually turn the folks off. When your audience is the tree hugging people of the Northwest or intellectually elite of the Northeast, you gain much more notoriety by being LOUD and POMPOUS. The difference in style is easily noticeable. One style is dumb, while the other is DUMBER.

I give credit to Ed for knowing his target audience. I am curious though that a man that is so full of self-promotion never tells his local audience that his national show can be picked up just by changing the dial. Over exposure? When has that ever stopped him? I encourage you to listen to both, but remember to plug your nose.